Nye inntekter med Kronekampen!

En av SocialCees første kunder, Elverum Håndball, knuser igjen alle rekorder med sin årlige “Kronekamp”.

 

“Kronekampen” er et konsept som gir publikum gratis inngang til en utvalgt kamp – der private og næringsliv donerer med et valgfritt beløp pr tilskuer som kommer til arenaen. Resultatet:  Fulle tribuner, masse trøkk, kø i kiosken og store inntekter til klubben.

 

 

Den viktigste faktoren for å lykkes med “Kronekamp” er hardt arbeid med lokalt næringsliv og supportere, men i SocialCee-plattformen får klubben en unik mulighet til å skape oppmerksomhet og bygge tilhørighet til den utvalgte kampen og finansieringen.

 

 

Kalle Bjørkmann, markedssjef i Elverum håndball og hans team har utviklet “Kronekampen” til å gi millioninntekter til klubben og en skikkelig folkefest. 2500 tilskuere er ventet til hallen – samarbeidspartnerne har stand i foajeen og det gir en fantastisk ramme til kampen. Se årets status på inntektene til Elverum håndball på deres “Kronekamp” her.

 

 

I SocialCee har vi jobbet med å lansere en ny versjon av “Kronekampen” som gjør den enda enklere å markedsføre, administrere og drive inn de innsamlede beløpene – i tillegg skape enda mer synlighet til bidragsyterne underveis. I 2017 genererte “Kronekampen” nesten 5 millioner hos våre norske kunder i fotball, håndball og ishockey. Vår oppfordring er klar: Bli inspirert av klubber som Elverum håndball, og start planlegging av “Kronekamp” i dag!

Kenneth

Advisor


Some say… Customer Service is the new Marketing.

Whenever someone said “Customer Service” ten years ago, we all thought about the endless phone conversations. Today, when multiple businesses and brands operates on multiple Social Medias, the Customer Service have become the new marketing.

 

The Customer Service of today has evolved from complaining phone calls to ongoing interaction through Social Media. If a business isn’t available on Social Media, the brand are missing out on a great way to connect and interact with their customers. Social Media allows the customers of a business to communicate with a brand 24 hours a day. Customer Service has evolved to becoming comments on your Facebook Page or Twitter Page. But when a brand is getting a lot of this activity, are your brand coping? Does your brand and business has the resources it needs to handle it’s Customer Service?

 

 

Some say Customer Service are the new marketing. The customer might not complain as much as they used to back in the days – when the customer filled in a complaint form. Today the customers and users of your product and brand knows how to get what they want – they interact and communicate with the brand. The customers and consumers might be able to help your brand to evolve and develop new strategies, new ways to approach or even a new product. But the key question are this. Are you answering your followers and consumers online?

 

 

SocialCee has just the right tool to handle this situation. In the application of SocialCee, the tool Social Desk are one of the greatest tool for your brand. This is a tool for all of your interactions on Social Media. If your brand receive a message or a comment, this is where it’ll be located for your Social Media Managers. When the interaction are registered at your page, it’ll show in the Social Desk tool in SocialCee. From there, it’ll be easy to respond to the message, solve the problem and to create an even better relationship with your customers.

 

 

Let’s introduce you to a few great tips regarding your social interactions through the Social Desk.

 

 

  • Get your interactions organized

 

Social Desk are made for your business to gain control over the interactions happening on your channels. Once you’ve received a comment or a message, it’ll appear in the Social Desk in SocialCee. In this way, you won’t miss out on any interaction happening.

 

 

  • Get your interactions organized by the right person

 

In large businesses with multiple departments and employees, the Social Desk might be a great tool. If your Social Media Manager can’t answer a question about the technology of your product, assign it to the right person with the right knowledge. In this way, the right people will use the right kind of resources on solving a problem.

 

 

  • Solve the problem

 

Once a problem has been solved by the right person, you’re able to categorize the interaction as “handled”. This means the problem is solved and the task has been completed. Your workspace in Social Desk will be cleared up, and you’ll have gained back the complete control of your interactions.

 

 

  • Communicate even better with your customers and followers

 

In the bigger picture – it’s all about getting the customers the attention they want. It’s not just about solving an issue the customers have, but it’s about pleasing them with the answer. Listen to the customers, take notes and evolve your brand from the service you perform to your customers. Great Customer Service might get your brand to another level.


SocialCee launches three new features!

As 2017 are coming to an end, SocialCee launches three new features and campaigns. The Slot Machine, The Scratch Card and Wallpost Competition are three new and exciting features in SocialCee.

 

We are pleased to inform you all that SocialCee has now launched three new and very exciting features and campaigns! This allows our customers and clients to create even more exciting and creative campaigns for their followers and supporters. Let us introduce you to the new features in our toolbox.

 

 

First of all, there is the Scratch Card. We all know them. And at some point in our life, we have enjoyed a exciting scratch card. Maybe to win a great amount of money, or some other fun prize! With SocialCee, you are now able to create your own Scratch Card. Create a Scratch Card which is assosiated with your brand and which triggers your followers and customers to enjoy an exciting competition. This is a good campaign to engage your supporters and followers regarding a prize: for example a season ticket.

 

 

 

 

This is an example campaign we created for the Norwegian football club Molde. Check out the campaign here.

 

 

Second, there is the Slot Machine. Most of us also knows this one from earlier on. You are able to create a fun spin-and-win-campaign for your followers – and as they spin it, they’ll have the chance to win exciting prizes from your brand. This might be a good way to include your sponsors or partners, as they would have gotten their logo placed in the campaign and their products exposed to your brands followers and customers. As any other campaign in the SocialCee toolbox, it’s an easy campaign to set up for your brand.

 

 

Last, we have the Wall Post Competition. You see them all the time. Brands doing exciting competitions on their Facebook Page. This campaign allows you to do just that. The campaign works just like an ordinary post on Facebook – but this campaign tool has a golden touch to it. As your followers start to take part in the competition by either commenting, liking or even sharing the competition on their own pages, you’ll be able to collect all the data. This makes it super easy for you as a brand to host a competition on your Social Media: just because you have this tool. When the competition ends, you’ll easily be able to pick a winner from the participants with our easy tools. And hey, if you’re planning on running a competition on Facebook, be sure to read the rules regarding competitions on Facebook here.

Kenneth

Advisor