More changes to your Facebook feed

Not long ago, we wrote about the major changes to the Facebook Feed and what the update would mean to your brand. Now, Mark Zuckerberg has announced yet another update from the Social Media Giant. This time, it’ll benefit the local Media Houses in your feed.

 

 

As January has passed us by, Facebook has announced multiple updates to their software. The latest update was announced on Monday by the chief himself – Mark Zuckerberg. This time the update “isn’t just for fun, but also good for your well-being and for society”, Zuckerberg says. The update in question are to show more high quality, trusted news. Facebook want to create not only a more personal feed, but also a more important feed that’ll benefit the society.

 

 

This means Facebook will identify and prioritize local media and publishers – which means content from your local media will be placed high in your feed. Facebook says it’s important to stay updated on local news, to make yourself more involved and to be able to make a different to the society.

 

 

Basically, what this means is that if you follow a local newspaper or a publisher – you’ll from now on see more stories and content from these pages. This means that smaller, more local publishers will benefit from this update. The smaller publishers will more likely be able to reach out to their main target group, while stories and content from bigger and more professional brands will not be prioritized to be shown in your feed.

 

 

This update might be a major response to the fact that Facebook has been accused of being one of the biggest sources of fake news. Fake News, which became the “Word Of The Year 2017”, are false information disseminated under the guise of news. This second, major update from Facebook, could be seen as an attempt to improve the rumour Facebook has regarding spreading fake news and propaganda during the political campaigns in 2016.

 


Some say… Customer Service is the new Marketing.

Whenever someone said “Customer Service” ten years ago, we all thought about the endless phone conversations. Today, when multiple businesses and brands operates on multiple Social Medias, the Customer Service have become the new marketing.

 

The Customer Service of today has evolved from complaining phone calls to ongoing interaction through Social Media. If a business isn’t available on Social Media, the brand are missing out on a great way to connect and interact with their customers. Social Media allows the customers of a business to communicate with a brand 24 hours a day. Customer Service has evolved to becoming comments on your Facebook Page or Twitter Page. But when a brand is getting a lot of this activity, are your brand coping? Does your brand and business has the resources it needs to handle it’s Customer Service?

 

 

Some say Customer Service are the new marketing. The customer might not complain as much as they used to back in the days – when the customer filled in a complaint form. Today the customers and users of your product and brand knows how to get what they want – they interact and communicate with the brand. The customers and consumers might be able to help your brand to evolve and develop new strategies, new ways to approach or even a new product. But the key question are this. Are you answering your followers and consumers online?

 

 

SocialCee has just the right tool to handle this situation. In the application of SocialCee, the tool Social Desk are one of the greatest tool for your brand. This is a tool for all of your interactions on Social Media. If your brand receive a message or a comment, this is where it’ll be located for your Social Media Managers. When the interaction are registered at your page, it’ll show in the Social Desk tool in SocialCee. From there, it’ll be easy to respond to the message, solve the problem and to create an even better relationship with your customers.

 

 

Let’s introduce you to a few great tips regarding your social interactions through the Social Desk.

 

 

  • Get your interactions organized

 

Social Desk are made for your business to gain control over the interactions happening on your channels. Once you’ve received a comment or a message, it’ll appear in the Social Desk in SocialCee. In this way, you won’t miss out on any interaction happening.

 

 

  • Get your interactions organized by the right person

 

In large businesses with multiple departments and employees, the Social Desk might be a great tool. If your Social Media Manager can’t answer a question about the technology of your product, assign it to the right person with the right knowledge. In this way, the right people will use the right kind of resources on solving a problem.

 

 

  • Solve the problem

 

Once a problem has been solved by the right person, you’re able to categorize the interaction as “handled”. This means the problem is solved and the task has been completed. Your workspace in Social Desk will be cleared up, and you’ll have gained back the complete control of your interactions.

 

 

  • Communicate even better with your customers and followers

 

In the bigger picture – it’s all about getting the customers the attention they want. It’s not just about solving an issue the customers have, but it’s about pleasing them with the answer. Listen to the customers, take notes and evolve your brand from the service you perform to your customers. Great Customer Service might get your brand to another level.


Planning is always a good idea!

Having multiple channels online, advertising your brand and engaging your followers: planning is always a good idea. In SocialCee, we believe planning is the key to a good work flow, engagement and success.

 

SocialCee are in many ways the perfect tool for all brands operating with online marketing. One of the many tools you’ll find in our app, are the Publisher. This is the one tool you don’t want to miss out on!

 

 

 

 

Everyone working with Online Marketing and Social Media, knows how frustrating it to have too much to do and not enough time. You might have your activities planned in writing, but everyone know that’ll easily get lost on your desk. The SocialCee Publisher is the one tool you need to plan and organize your up and coming content. There’s a lot of planners out there: all of them made to help you make your working schedule more efficient. The Publisher are created to primarily organize your content on Social Medias like Facebook and Twitter.

 

 

Why plan your content?

 

We could go on forever on this topic, but there’s a few good points to why you should plan your content and integrate this is the brands Marketing Strategy. 

 

 

  • Never miss an important date!

 

The Publisher & Calendar gives you a complete view of the month. That means you can plan your content for a whole month in advance! Which dates are of importance for your brand? Which dates brings you a lot of engagement? Which dates are crucial? These are the questions you need to ask yourself before planning. With the Publisher & Calendar, you’ll be able to plan every month as detailed as you want.

 

 

  • Organize, organize, organize!

 

Every brand operating on Social Media knows the struggle of keeping the activities organized. There’s too many platforms, too much content and just not enough time. The Publisher are created to help you organize your content. Obviously. With just a few steps you can have your entire month planned in no time.

 

 

  • Let’s save some valuable time

 

Time is the most valuable resource for any brand – either you’re a small or big business. With an organized planner, you’ll have your content organized and planned. This makes it easier for you to continue to plan more content and more activities in your Social Media channels.

 

 

  • Put your resources to good use!

 

Time being one of those resources, another good resource is the human resources. Many of the customers of SocialCee, are brands operating within Sports. They might not have the biggest staff – which means they have to but their resources to good use. With the campaigns and Social Media content well planned, those valuable resources can spend their time doing something much more valuable.

 

 

Kenneth

Advisor


Major changes in the Facebook feed. How will it impact your brand?

Another update from Facebook are soon upon us. This time the network want to make the feed more personal – the Social Media giant will prioritize content from friends and family above “meaningless content”. How will this impact you and your brand?

 

Facebook are making huge changes to their platform. Facebook’s Head of Product, John Hegeman, says the Social Media giant are making changes to “prioritize social interactions and relations”. Hegeman says people will spend less time on Facebook, but that means the users time on Facebook are of more value to them. This update appears to be the biggest update Facebook has done in years regarding their feed. Mark Zuckerberg himself says that the personal content are the content Facebook was made to communicate. Read his statement on his Facebook Page here.

 

 

Basically, what this means is that what your friends and family share – will be more important than the content from brands and pages that you follow. You will be more likely to see posts where your friends and family has left a comment or a like. Facebook says that it will be less content from brands, publishers (like a newspaper or a magazine) and celebrities. And there you have it. This update will be crucial for any brand operating on Facebook. Will the user have to actively search for your brand to see your content?

 

 

For a long time, Sport Brands all over the world have been blessed with engaged supporters and great reach on their content. The question many now ask is if good content will be rewarded the way it has been. Facebook claims that quality content still will reach audiences organic, even if people in Marketing all over the world disagree. So, according to Facebook relevant, targeted and engaging content will still beat clickbait, irrelevant and impersonal posts.

 

 

How can we deal with this, you ask? When this update is live, the most important tool for your brand might seem to be the advertising opportunities Facebook offers. Even though the feed changes, you are still able to engage your followers – you just have to spend more on advertising…. or…

We have always believed that all brands should have a omni channel focus with their content to engage fans:

  • Spend more time on quality content when you publish on Facebook (this will still work)
  • Use Facebook advertising to get conversion of ticket sales, campaign participations, etc.
  • Focus even more on the channels that you control – newsletter, sms, mobile apps
  • Use SocialCee to get attention from your fans and collect their data to reach them directly

 

 

Facebook are continuously evolving and we like to stay on top of the changes that are introduced. Are you curious how this will effect your brand? Don’t hesitate to contact us!