Norway’s most popular Hockey Team with record auction!

One of our most popular campaigns, the Auction, has gone through the roof for one of the biggest hockey clubs in Norway: Vålerenga Icehockey. They launched their campaign on Facebook with 26 available jerseys to sell. 26 jerseys are sold, and a lot of money earned.

The Norwegian Icehockey Team Vålerenga has a long tradition as a sports club. In Norway we know the club as a successful club in both football and ice hockey. The popular ice hockey club has been a customer of SocialCee for some time now, as one of the clubs with the biggest reputation and fanbase. So when the team lauched their Auction Campaign through SocialCee, the products got quickly attention from the fans.

 

 

As the team launched their auction on Facebook, they had 26 jerseys to auction off to their fans. This was jerseys from many of the teams bigget players: names like Ylven, Lyngset, Ask and Cizar has been huge names in the Norwegian Ice Hockey League for years. And when Vålerenga got their own realityshow “The Ice warriors” on Norwegian Television, their popularity went through the roof. No wonder the products generated some record amounts.

 

 

From the 1st to the 10th of December, the campaign was active on the team’s Facebook Page. Here supporters was able to place their bid on the jersey they had dreamt of for a long time. The jerseys was from last years season and each jersey had spent it’s fear amount of time on the ice.

 

Kenneth

Advisor


How the Norwegian Professional League for Football Clubs use the Calendar Campaign

In Norway, the biggest professional league for assosiation football clubs is named Eliteserien. The league is at the top of the Norwegian football league system, and is Norway’s primary football competition. For December, they created a Calendar Campaign to engage their supporters.

 

As the month of December came closer and closer, Eliteserien created a Calendar Campaign using SocialCee. The 1st of December, the football league launched the campaign on all their plattforms. On their Facebook Page, the campaign has been inserted as an own tab, and at their homepage the campaign is the first thing that you’ll see entering the page. This is a great example on how the Calendar Campaign should be distributed to the brands’ followers and supporters. And at the same time as the campaign is exposed on all plattforms, the football league is exceptionally good at reminding their followers about the campaign. In that way, they will achieve one of the main goals of this campaign: to let people know it is out there.

 

 

 

 

In SocialCee, the Calendar Campaign is designed to look the way you want it to look. Because of this, you are able to adjust the campaign in any way you want – just to make it fit your own brand and identity. Eliteserien had great success with implementing their own look and identity to their campaign. As you enter their campaign, the very first thing you willsee, is the logo of Eliteserien. The same goes for the brand’s colors and fonts. In that way, they are able to expose their own brand and identity in the campaign. This is important to every customer of SocialCee – the fact that any campaign allows them to expose their own look and identity.

 

 

Eliteserien has managed to make their campaign relevant to all of the brand’s followers. In the 24 different calendar windows, there are questions related to each participating club in the league. For example is the calendar window of the 4th of December related to the football club of Tromsø. The question is about the club, and the prize is two season tickets to the club. In this way, Eliteserien is able to engage every supporter of every club in the league. As the league has to be objective regarding the clubs, this is a great way of showing the supporters of every club how they will include all their fans in their campaign and marketing activies. And when Eliteserien is able to engage any supporter of any club in the league, they will get to know different kinds of supporters of their brand.

 

 

 

 

Kenneth

Advisor


Norwegian handball club connects with their fans with SocialCee

Since 2013 the Champions Leauge Club Elverum Handball has used social media to connect with their fans and generate revenue by offering new “social” products to their fans and partners.

“We saw early that our social media presence could give our partner new opportunities to cobrand and reach our supporters with their message. Elverum Handball was one of the first clubs to generate revenue from our partners with integrated social media campaigns.” Says Kalle Björkman former right wing and club legend, now working as Head of Commercial at the club. Kalle Bjørkman

Kalle Bjørkman

Elverum Handball is a big club in Norway, but with its rural location in the eastern parts of Norway, in the small town of Elverum, they need a special focus generating revenue from on both fans and sponsors. In their effort to give supporters ownership to the club and players they have several times launched crowdfunding campaigns on social media, generating several hundred thousand euros over the last 2-3 seasons.

“Building a CL club in a small economy enforces innovative thinking and long term strategies for B2B and B2F (Business to Fans) marketing and product development. An important part of this has been to use social media to fill the stadium, entertain and create a closer relationship between the club, its players and the fans.”

More than 50% of the people living in the small town of Elverum follows Elverum Handball on Facebook. The upcoming season the goal is to increase the fan base and get reach outside their core region. To be able to do this the club is now improving their fan communication by launching B2F CRM base, revamped newsletter subscription and new social media campaigns to generate more fan data.

“Social media is key to generate revenue from fans and partners, get supporter data and help us build high quality CRM. The return on our Social media investments is 10x and that is not considering the value of supporter data. Follow us on www.fb.com/elverumhandball to see how we win; on the pitch and on Facebook in the upcoming season”

Does engaging fans and creating value for your sponsors interest you? Please contact Alexander Faye-Schjøll, Head of Professional Sports, tlf. +47 908 35 524, mail: alexander@socialcee.com

Kenneth

Advisor


Social media in European Handball Championship for men

The 15th to 31st of January was the time where the European Handball Championship for men took place in Poland. Norway have the last 10 years done major progress in the menns league – but never really reached the top. This time it was finally their time to shine, and so they did. After a thriller of a semi finale – they finally had to accept the 4th place – but it being the best results in menns  Norwegian handball history ever, made the 4th place feel like a victory!

 

As a textbook example on great social media marketing, The Norwegian Handball association was constantly working in the social media throughout the whole championship. By producing activities like “Guess the score” campaigns before the matches, “Vote for the best player” campaigns during the match, and a jersey auction through the whole championship – they managed to raise 60 000 NOK and gain 20% new followers.  All the money raised was given to the “Right to play” Uganda project – where the goal is to raise the financing of 2 new handball stadiums + gear and instructors.

Alexander

Head of Professional Sports