How the Norwegian Professional League for Football Clubs use the Calendar Campaign

In Norway, the biggest professional league for assosiation football clubs is named Eliteserien. The league is at the top of the Norwegian football league system, and is Norway’s primary football competition. For December, they created a Calendar Campaign to engage their supporters.

 

As the month of December came closer and closer, Eliteserien created a Calendar Campaign using SocialCee. The 1st of December, the football league launched the campaign on all their plattforms. On their Facebook Page, the campaign has been inserted as an own tab, and at their homepage the campaign is the first thing that you’ll see entering the page. This is a great example on how the Calendar Campaign should be distributed to the brands’ followers and supporters. And at the same time as the campaign is exposed on all plattforms, the football league is exceptionally good at reminding their followers about the campaign. In that way, they will achieve one of the main goals of this campaign: to let people know it is out there.

 

 

 

 

In SocialCee, the Calendar Campaign is designed to look the way you want it to look. Because of this, you are able to adjust the campaign in any way you want – just to make it fit your own brand and identity. Eliteserien had great success with implementing their own look and identity to their campaign. As you enter their campaign, the very first thing you willsee, is the logo of Eliteserien. The same goes for the brand’s colors and fonts. In that way, they are able to expose their own brand and identity in the campaign. This is important to every customer of SocialCee – the fact that any campaign allows them to expose their own look and identity.

 

 

Eliteserien has managed to make their campaign relevant to all of the brand’s followers. In the 24 different calendar windows, there are questions related to each participating club in the league. For example is the calendar window of the 4th of December related to the football club of Tromsø. The question is about the club, and the prize is two season tickets to the club. In this way, Eliteserien is able to engage every supporter of every club in the league. As the league has to be objective regarding the clubs, this is a great way of showing the supporters of every club how they will include all their fans in their campaign and marketing activies. And when Eliteserien is able to engage any supporter of any club in the league, they will get to know different kinds of supporters of their brand.

 

 

 

 

Kenneth

Advisor